I feel blue…

How could you state more explicitly, that color and emotion are closely connected with each other. We can’t escape the psychological impact of color. Color perception triggers emotions and associations while emotions can leave an impression of color. And yet: In the end color perception is nothing more than physics. Blue, for example, is the color stimulus that is perceived, when the light that hits the eye consists predominantly of wavelength between 460 nm and 490 nm. But beyond that, blue influences our perception in many ways.

Blue is a cool color. It has a soothing and de-stressing effect, radiates calm and serenity, certainty, continuity, and trust. Distance and reserve resonate in its coolness, sometimes even coldness. Blue leaves a noble and elegant impression, in a way it seems untouchable. It stands for prestige and individuality.

The blue planet is our home. Blue makes us feel the expanse of the ocean and the infinity of the sky. We associate blue with far away places, depth, eternity, but also vagueness and longing. The calm of blue radiates power, energy and dynamic.

Blue helps us to concentrate. It appears serious, properties like a sense duty, punctuality and reliability come to mind. Prudence, truth and science are closely connected with blue and thus innovation, awakening and a pioneering spirit. However, blue can also seem somewhat playful, light even careless, reflected in expressions like “out of the blue”.

Longing and melancholy are part of the „blue hour”. “I’ve got the Blues”, you might say, or: “I feel blue”. Artists have often made use of “blue” in that respect: Just think of Gershwin’s „Rhapsody in Blue“, or the pieces Picasso created during his “Blue Period”.

This is only a brief glance at the impressions and emotions associated with blue. In our Finke Color Inspiration Blue-Box we have collected all this information for you, along with numerous samples. We invite you to plunge into the world of “blue”. The Finke team will assist you in your search for the perfect shade of blue to bring out the properties and characteristics of your product. It is, after all, a decisive component of a well balanced, thought-out and attractive design.

Once you have found your perfect shade of blue, the Finke team will find the right colorant for you. Our experienced colorists create more than 8,000 color shades in accordance with customer specification each year. Regardless whethergranulated masterbatches, pigment powders, liquid dyes and coloring pastes are the right colorant for your plastic product, we always have an eye towards processing and application, saving you valuable time in color matching.