I see red!

If you hear someone say that, you know the person has lost control through anger or indignation and is all emotion. We can’t escape the psychological impact of color. Color perception triggers emotions and associations, while emotions leave an impression of color.

When red is involved, it is all about strong emotions, energy and passion. The colour red stands for love, for joie-de-vivre and vitality. Red has an invigorating effect and helps to mobilize our inner resources. Red is a stimulus to become active.

Red is a warm color. We associate comfort, warmth, closeness – life. Surely, red is especially important for us because it is the first color perceived in the womb. Red gives us strength, determination, confidence and willpower. Red is reserved for special occasions, which is reflected in our language: there is the red carpet or the red letter day. “I want to paint the town red”, you might say, if you want to go on a spree.

But warmth can also be increased to heat, to excitement, anger, fury, aggression and brutality. Red signals danger, we are alert at once when we see it. We talk about red-hot enthusiasm, when people are looking neither left nor right in their determination. And we figuratively raise the red flag as a warning, when things are taken too far. A company that is not doing too well is getting into the red.

Red has a special meaning in many cultures: In China red is the colour of good fortune, luck and wealth. In many regions of Africa, it is the colour of life and in the Catholic Church, it is the color reserved for the highest dignitaries.

This is only a brief glance at the impressions and emotions associated with red. In our Finke Color Inspiration Red-Box we have collected all this information for you, along with numerous samples. We invite you to plunge into the world of “red”. The Finke team will assist you in your search for the perfect shade of red to bring out the properties and characteristics of your product. It is, after all, a decisive component of a well-balanced, thought-out and attractive design.

Once you have found your perfect shade of red, the Finke team will find the right colorant for you. Our experienced colorists create more than 8,000 color shades in accordance with customer specification each year. Regardless whether granulated masterbatches, pigment powders, liquid dyes and coloring pastes are the right colorant for your plastic product, we always have an eye towards processing and application, saving you valuable time in color matching.